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RETENTION MARKETING FOR EDUCATORS

SOUTHPAW

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Valeria Moore

Sr. Marketing Automation Consultant

US Air Force veteran with 20 years of digital marketing experience and a BS in Information Technology. She builds the systems that do the communicating, including K12 Engage.

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Kim Gryglewicz

Operations & Client Success

Texas A&M graduate with a master's degree in Teaching and a K-12 career that ran from teacher and curriculum developer to middle school principal. She has sat in the K-12 leadership team meetings and now keeps every Southpaw project moving.

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The people behind SOUTHPAW

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Ryan Rijken

Founder & CEO

Sixteen years as a worship and young adults pastor. Sixteen-plus years in lifecycle marketing, including client-side roles at Oracle, Intuit, and Adtalem Global Education, the parent of one of America's largest online universities. StoryBrand Certified Guide.

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OUR CORE VALUES

LEAD WITH CLARITY

If a parent or a provost has to decode it, we rewrite it.

CONSISTENCY & INTEGRITY

We don't assert a dollar figure until we've observed it. Your trust is worth more than a scary chart.

BUILD WITH INTENT

We build with excellence because the families and students on the other side matter.

OPTIMIZE FOR RELATIONSHIP

We measure wins in missions that get to continue rather than short-term gains.

automate the repetitive, amplify the human

We use technology to free people to do their best work, both inside our agency and for our partner schools.

retention requires attention

We build the communication that keeps the relationship alive, ensuring nobody loses a student to silence.

Ten percent, given away. Every year.

Ten percent of all our profits go to community causes we believe in, including TeachHaiti, Compassion International, and Direction 61:3.

 

When your school keeps a family or your program keeps a student, part of that win keeps going: to disaster relief, to children in poverty, and to foster youth aging out of care. Success at Southpaw goes beyond business growth, it builds on shared mission and a global impact.

Let's keep your students

Thirty minutes. No pitch deck. We'll look at where your families or students go quiet, and what to say before they decide to leave.

Book a 30-Minute Discovery Call

Enrollment doesn't end at yes.

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